ADD-A-FEATURE
Adding a search function to Instagram's user profile to easily find specific saved posts, regardless of when they were saved
Visual Design
Low Fidelity Wireframes
Role
End-to-End UX
Designer
Tools
Figma, Whimsical
Duration
February 2025
Revisions
Based on user feedback, I was able to iterate on my designs
Saved Posts Page
User Profile Page
Usability Testing
I conducted an unmoderated usability test via Maze, where 7 participants interacted with my prototype and responded to follow-up questions
Based on user feedback, users praised the intuitive navigation flow and strategic placement of the search bar
Five out of seven participants successfully completed both tasks
No major usability issues were identified during the study
One minor issue observed was the misalignment of the keyboard in the search function
Additionally, some users suggested that access to saved posts should be more direct and prominent, rather than being hidden within the settings
A "Saved" button has been added alongside the "Add" button at the top
Following user feedback and research, I've moved the filter option from Stories to Videos
After conducting early usability testing, I developed high-fidelity wireframes for further testing
Hand Sketches
With features and goals defined, I began the visual design phase by hand-sketching initial concepts
Mappnig the Experience
Once I understood the features, user needs, and goals, it was time to develop the task flow
Product Requirements
From all the data gathered up until now I developed a comprehensive feature set
Project Goals
Research Synthesis
User Voices
Conducted interviews with 5 frequent Instagram users to understand their needs and pain points related to saving and finding posts
Key Takeaway
1.Participants used Instagram because of its ease of use and the ability to explore preferred content
2. All participants save posts for future reference
3. Each user's frequency of revisiting posts depended on their individual Instagram activity levels
Participants expressed frustration with the need to scroll through all saved posts, citing the process as time-consuming and, in one case, a distraction from their main objective
User interviews helped me develop a persona representing a frequent Instagram user
Market Discovery
The Fix
Design and implement an intuitive and efficient search function within Instagram's user profile, allowing users to quickly and easily find specific saved content, thereby improving user experience and encouraging continued use of the save feature.
Problem
Instagram users struggle to find specific saved content, leading to frustration and decreased use of the save feature, which can negatively impact business engagement for brands
Problem